The internet has become an incredibly vital tool in real estate. For real estate agents, giving potential homebuyers the chance to get a real, in-depth view of a home online can be a challenge. Often, homes aren’t easily captured in two dimensions and it’s sometimes difficult to grasp the layout and the scale of what interested homebuyers might be viewing on their phone or computer.
A new company called Photourious is changing all of that! Photourious specializes in creating cutting-edge 3D virtual tours of homes, which gives audiences a unique opportunity to remotely view homes like never before.
“Initially, we had real estate in mind when we decided to start the company,” said Photourious founder, Perry Fishel. “It looks so cool and so aesthetically pleasing. I’ve worked in sales and it’s a lot easier to sell something when your customers can immediately see the value of your product, or whatever you’re selling.”
“Pictures don’t always do a home justice,” Fishel continued. “This gives you a full, walk-through experience. From a realtors, buyer's, and seller's perspective, you can see exactly what a home looks like first hand, without stepping foot in the home. I go throughout the home to capture everything and you’re able to move from one room to the next, see the doll house view inside, or the floor plan.”
Photourious is able to give viewers the most lifelike view of each room as well as the ability to move throughout the house as if you were there, in-person walking from one part of the house to the next.
Fishel came across the technology and, having some experience in the real estate business, he thought marrying the two - real estate and 3D imaging technology - was the perfect idea. In an industry where state-of-the-art imaging technology is playing a bigger and bigger role, giving potential homebuyers the walk-through experience from their phone or computer, that Photourious is able to provide, is allowing agents to attract more buyers to listings via these virtual tours.
Fishel understands that, in the crowded real estate industry, there’s a desire to stand out from the competition. And that’s Photourious’ exact mission - to help separate their clients from the competition by providing realistic perspectives through advanced technology. Their attention to detail ensures the highest quality product and, for homebuyers, these virtual tours help make the decision that, ‘This is the place I want call home!’
“It’s not going to make you, as an agent, less likely to need to do an in-person tour of a home, but it’s a big step prior to that tour which is going to increase the likelihood that you’re going to close on that sale,” Fishel noted. “It’s a whole new element to the market. You can make it more convenient and you can narrow down what homes you want to visit.”
“On your phone, you can literally zoom in and look all around the home. It’s a pretty amazing experience and we’re really relying on our quality and our professionalism to set us apart. That’s something for which we’re working very hard towards and I try to meet, and exceed, any expectations of any agent or client that I work with.”
Fishel and Photourious have experienced some early successes. Homes in which he’s worked to create virtual tours for homebuyers have sold relatively quickly or attracted an increasing amount of attention and interest.
“The feedback has been really positive and we’ve gotten a great start just two months in,” Fishel concluded.
Along with real estate, Photourious’ 3D virtual tours can be made to showcase locations other than homes on the market. Fishel is looking to market his image rendering, virtual tour technology to things like regional Airbnb locations, for insurance-related purposes, as well as to showcase other entities like halls, banquet centers or ballrooms.
To find out more about Photourious, go to: photourious.com/!