Brooks Transcend Brand Officially Launched at Extra Mile Fitness Company

The snow continued to fall at Extra Mile Fitness Company after the morning’s VROOM 5K with a special launch of the Brooks Transcend brand at the store. The Transcend is the new model for Brooks, which looks to provide runners with more cushion and a lighter weight with the consistent support of a neutral trainer.

Those participating in the fun run also were able to take on a scavenger hunt, where the distance varied from three to five miles. One of the many stops along the way was trying on different shoes, with the reward of an Extra Mile gift card hidden inside one of the shoes. Runners were also able to try the on the new style shoes for a test run. There was also a beginner 5K training group joining in in on the fun.

Once the runners were done, they returned to Extra Mile for sweet treats and root beer floats. Runners and customers could take a sample of freeze-dried ice cream with them, part of the Brooks ‘out of this world’ theme.

Staff member Lauren Olejniczak said, “I think it is fun to have people get excited about a new product, especially when the weather is bad out. To have the store busy and people trying on shoes or apparel keeps people motivated.”

“Brooks wanted to launch a new type of shoe and that is why they made such a big deal out of the Transcendence. They are going about stability in a different fashion. They also support specialty running stores and doing events like today is really a fun way to get people aware of their products,” said Todd Henderlong, co-owner of Extra Mile.

In addition, Chuck Daly, a Brooks representative, was available to answer questions and help fit runners for trials of the Transcend. Runners were also included in a raffle with various prizes, along with the chance to take part in Valentines pictures and couples pictures. There were approximately 30 runners that joined in on the fun.

Extra Mile Fitness Company is also sponsoring training groups for the Ringing in Spring 5k/10k races on April 5. You can inquire about these and other running programs by stopping in the store or calling 219-286-3606.