We're stepping up our marketing efforts to fuel attraction in states we could have never competed in only a few short years ago. Indiana offers compelling value, a complete package of world-class infrastructure and innovation that raises attention on the national and international stage, which is a fantastic success story to tell. We just needs to tell it louder, and we are.
Last year Indiana’s “State that Works” campaign delivered more than 34 million impressions, 1.5 million video views and over 200,000 web clicks. The Indiana Economic Development Corporation delivered that message in markets where business costs, taxes and red tape are much higher than Indiana, in specifically targeted locations like San Francisco, San Jose, New York City and Boston. Those efforts are paying off and we're gaining a voice in larger markets by utilizing innovative advertising strategies and targeted marketing.
Efforts have already begun in 2014 to build on last year’s brand lift success, and Super Bowl 48, taking place in the New York City area this weekend, will see Indiana’s brand message reinforced in targeted locations to take advantage of increased traffic and earned media during that time. New York represents an incredible opportunity for exposure in a market where Indiana shows a compelling value, and last year’s successful marketing efforts in the Tri-State area have already paved the way for Indiana’s State that Works messaging to gain even more traction in the NYC area.
Leveraging our assets and targeting major markets with unconventional delivery in controlled bursts is definitely a departure from longer term and higher priced traditional boundaries for promotion. The good news is that those efforts are paying off, gaining earned media, and providing reinforcement that Indiana truly is a State that Works.