IUN and NWI-SBDC Partner to Hold a Marketing Plan Workshop

nwi-sbdcThe Northwest ISBDC is teaming with Indiana University Northwest’s School of Business and Economics to help entrepreneurs put together a working marketing plan.

The workshop will be from noon to 4 p.m. Thursday May 8 at IUN, 3400 Broadway, Dunes Medical/Professional Building, in Room 1156. For parking information, visit: http://www.iun.edu/parking/index.htm.

Sponsored in part by Innovate Indiana, there is no cost for the event but registration is required. To register, visit www.nwisbdc.org, click on seminars and events, select “Northwest” under centers, the workshop and follow instructions or call (219) 644-3513. Light refreshments will be provided.

IUN professor of marketing Subir Bandyopadhyay, PhD, will lead the workshop that aims to help small business owners break down the basics of a marketing plan.

He will focus on marketing challenges, purpose and components of a plan, how elements relate to participants’ businesses and ways to leverage free online sources for useful market information.

Serving seven counties in the region, the NW-ISBDC offers no-cost assistance for entrepreneurs starting or expanding their businesses. Through one-on-one consulting, the NWI SBDC helps guide small businesses toward their goals by offering referrals, workshops, training opportunities and other essential business tools. It is funded in part through a cooperative agreement with the Small Business Administration, the State of Indiana and other local partners.

For more information, visit www.nwisbdc.org.