Miller Lite Free Rides™ Invites Popcorn Festival Attendees to “Ride the Bus on Us” for a Safe, Responsible Celebration

By: Contributor Last Updated: August 22, 2011

Miller-Lite-Ride-the-BusFor the second year in a row, Miller Lite is helping area residents enjoy the Valparaiso Popcorn Festival by offering free bus service all day on Saturday, September 10 to encourage popcorn aficionados to celebrate responsibly and never drive drunk. The Miller Lite Free Rides program—offered in partnership with North Coast Distributing, V-Line and Valparaiso Community Festivals and Events—encourages safe, alternative transportation during this popular local event.

We’re excited to offer the Valparaiso community a free, safe ride around town during this year’s Popcorn Festival,” said Cornell Boggs, MillerCoors Chief Responsibility and Ethics Officer and graduate of Valparaiso University and Law School. “At MillerCoors, we believe that with great beer, comes great responsibility and our goal during the festival is to raise awareness that drunk driving is completely preventable. The Miller Lite Free Rides provides a useful alternative mode of transportation for Festival attendees to get home safely.”

Free bus service will be offered on all V-Line bus routes all day on Saturday, September 10, beginning at 6:30 a.m. and running through the end of normal service. For route and schedule information, call 1-800-FREE-RIDES, visit or text FREERIDES to 90464.

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162 W Lincolnway
Valparaiso, IN 46383
Phone: 219-464-8332

The Valparaiso Popcorn Festival has provided family-fun entertainment, arts and crafts, music, beer and of course—popcorn – for the past 33 years,” said Tina St. Aubin, executive director for Valparaiso Community Festivals and Events. “We are excited to have Miller Lite Free Rides become part of our tradition and help the community enjoy the event and get home safely.”

Miller Lite Free Rides provide a smart transportation alternative to and from the Popcorn Festival and other popular Valparaiso destinations and make it easy for festival goers to plan ahead for a safe ride home,” said Tyler Kent, transit manager for the City of Valparaiso. “The Free Rides also offer a great opportunity to try the V-Line while being responsible and enjoying the Festival.”

Miller Lite Free Rides provides free public transportation on key holidays such as Halloween, St. Patrick’s Day, and New Year’s Eve and around popular events in a variety of communities across the country. Over its 24 year history, the program has gained the involvement and support of law enforcement, public safety agencies and other community and government organizations. The Free Rides program has proven popular in the communities it serves; to date, it has provided more than 2.7 million free rides.

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. Through MillerCoors new craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.