NWIndianaLife.com 2014 Digital Media Predictions

By: Chris Mahlmann Last Updated: December 26, 2013

digital-media-predictionsNWIndianaLife.com is putting together our 2014 Digital Media Predictions and will issue the summary in December so everyone can read up from region digital media talent how best to capitalize on trends in social and online communication. You can read up on what they thought at the start of 2013 and start getting your predictions for next year ready.

Let us know your thoughts!

Dave Woodson: interesting to see that I was right and I am ready for 2014

Darlene McCarty Cohn: That's really interesting to re-read and compare how most predictions came through in some form or another. I'm happy to have been dead wrong about Google+ AND MySpace (for now.) But right about specialization (Say Hello Graph.) Nonetheless, I think just about everyone in this conversation had great ideas that worked. I look forward to hearing 2014's thoughts.

Allyn Hane: Ok so here we go: First off, Google authorship is still a primary function of ranking well. In May 2013 Matt Cutt said it: http://www.youtube.com/watch?v=xQmQeKU25zg

at 1:09 he says "these things look promising or have gotten some approval" meaning - "things" they are looking to implement into the algorithm. at 4:38 he talks about detecting when someone is an expert in a specific space and making sure they rank a little bit better. (author rank) Then read this: http://www.seobythesea.com/.../ and understand that everything is moving toward CONTEXT. Context is the new king of the world. Authors of content provide context. If you are the author of content about insurance, then the context of your life online should reflect that you are an expert on insurance. In addition, you can gain context by geography. If you are an insurance agent in Crown Point, then your mobile habits should reflect that. ... you know what Chris Mahlmann, there is no way I can properly put all this here - I will send you an email of my predictions, then you can utilize them as you see fit, cool?

Eric M. Carter Dave Woodson you are always right!

Eric M. Carter I just had a post reach over 45,000 fans, with over 1500 shares and it's still on fire! I think in 2014 we will use more local business ads on all of the social media sites. It only makes sense. We will see more local biz offering how-to videos and more customer service interaction. Just a few thoughts for Monday morning

Brett Fuller: I think Twitter is going to do something drastic so they can better display ads in feeds and on Tweetdeck. Gotta make a profit eventually!

Dave Woodson: Dalton and I have been going back and forth on this for weeks if not months. Content! It is still King. It seems that only a few are creating good content (I am not one), but most is just sharing and "liking". Content will continue to be just as important in the years to come, and those that are doing good and fresh content in most any form whether is be podcasting, video and good old fashion blogging.

Steve Dalton: Dalton and I have been going back and forth on this for weeks if not months. Content! It is still King. It seems that only a few are creating good content (I am not one), but most is just sharing and "liking". Content will continue to be just as important in the years to come, and those that are doing good and fresh content in most any form whether is be podcasting, video and good old fashion blogging.