Every business needs effective marketing materials. Due to budget constraints, owners are cutting corners more and more by trying to design marketing materials themselves, but with less than stellar results.
Julie Olthoff, president of VIA Marketing, will detail what makes a good design and what to look for in effective copywriting. Olthoff will also advise when it's best to use professional services and offer tips on how to work with a designer to avoid extra and unnecessary fees.
WHEN: 7:30 to 9 a.m. Thursday May 17
WHERE: Hammond INnovation Center, 5209 Hohman Avenue, Hammond, 46320
COST: $20, which includes breakfast. Pre-registration and pre-payment are required by 3 p.m. the day before the event.
REGISTER or QUESTIONS: Call (219) 750-1200 or email register@hicnwi.org