State Launches Campaign Showcasing Top 100 Reasons Businesses Choose Indiana

By: Indiana Economic Development Corporation Last Updated: May 10, 2012

state-flag-indianaThe Indiana Economic Development Corporation (IEDC) proudly announces 100 Reasons Indiana, a marketing campaign designed to draw attention to the incredible number of reasons Indiana is a great place to do business while encouraging and engaging people to submit even more reasons of their own.

"Every state touts their top five or ten reasons they are great for business," said Dan Hasler, Secretary of Commerce and chief executive officer of the Indiana Economic Development Corporation. "With Indiana's nationally acclaimed business climate, we knew we could do much more than that. IEDC challenged our business leaders and economic development partners to send us their top reasons Indiana works for them. And they answered in force."

100ReasonsIndiana.com is the compilation of 100 of the submitted reasons selected by an external judging committee and put into a fun, interactive and dynamic web site. The reasons highlight nearly every geographical part of the state, Indiana industries and quality of life. They include pro-business facts and figures as well as focusing on the state's leadership in life sciences, agriculture, high-tech, manufacturing and logistics. Reasons also include Indiana's art and cultural sectors, sports industry and top tier academic institutions.

"I learn something new every time I look at the list," adds Hasler. "For example, we lead the nation in duck production, have a legacy of NASA astronauts and Indiana is home to two Golf Digest top 100 public courses. And this list barely scratches the surface of what Indiana has to offer. We have a lot to be proud of."

The site, unlike anything else the IEDC has done, was developed by local vendors and not only strives to tell Indiana's compelling business story outside the state, but shows Hoosiers all the reasons why Indiana is a premier state for business. Downloadable components are offered to partners to cross-promote Indiana's nationally recognized business climate.

The IEDC is encouraging viewers to interact by uploading pictures and leaving suggestions to add to the list.