This Week’s “Lakeshore Drive” Segment Touches on Facebook’s IPO, Shifting Marketing Communications,

By: Brett Fuller Last Updated: May 16, 2012

Each Wednesday afternoon, Ideas in Motion Media Publisher Chris Mahlmann joins The Lakeshore 89.1 FM's Lakeshore Drive program to talk social media and all the happenings in Northwest Indiana this week.

The program, Lakeshore Drive runs Monday through Friday from 4:00pm until 5:30pm, highlighting some of the bigger issues affecting Northwest Indiana. You can catch Chris joining Tavis and the crew each Wednesday at 4:40pm. If you didn’t listen live this week, you can listen in on the program’s audio by clicking the play button below!

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0:00 - 4:18: Facebook's upcoming IPO, Facebook's invest-ability, and the future regarding the social networking company vs. traditional marketing avenues
4:19 - 9:30: The shifting method of marketing from communicating "at" an audience vs. communicating "with" an audience, and Facebook's example of avoiding complacency in the marketplace
9:31 - 11:14: Region Tweets! Trending in Northwest Indiana include social media's role about "hard" news in Northwest Indiana
11:15 - 12:38: What's coming up in Northwest Indiana? Spring Up to Sunset at Sunset Hill Park, concerts, movies downtown, fairs, golf outings, and plenty more!