In a city known for its community spirit and steady growth, the Valparaiso Economic Development Corporation (VEDC) plays a vital role in helping entrepreneurs launch, expand, and thrive.
For Bill Welter, founder of Journeyman Distillery, Valparaiso offered more than just a home for his business when it opened in 2023 — it offered a shared vision. Welter's team restored the historic American Factory building and opened a distillery that draws visitors from across the Region.
"One of our primary objectives — and one asked of us by city leadership — was to help Valpo grow as a tourist destination," Welter said. "It's a team effort. A rising tide lifts all boats."
Journeyman is open 362 days a year, offering tours, tastings, and a multifaceted experience that combines storytelling with state-of-the-art beverage production. Welter believes that kind of engagement supports the larger economic ecosystem.
"Small business is the lifeblood of the American economy, and that's very much the case in Valpo," Welter said.
Support for business is something Wade Breitzke, CEO of WeCreate Media, has experienced firsthand. Despite early advice to take his talents to a larger city, Breitzke planted roots in Valparaiso. What started in a 400-square-foot office downtown has grown into a global agency serving hospitality brands and startups alike.
"Valpo embraced us from day one," Brietzke said. "Even Mayor Jon Costas stopped by in the early days just to encourage us. That meant a lot."
The VEDC, founded in 1993, has supported both new and existing businesses since its inception.
Breitzke sees Valpo not only as a place to grow professionally, but also as a city that reflects his values — community, authenticity and innovation. His latest project, Lower Lincoln, is designed to serve as a hub for entrepreneurs, creatives and visionaries looking to make a difference from the ground up.
"Our influence may be global, but the roots of innovation are right here," Brietzke said.
That deep-rooted commitment to progress is also familiar to Stewart McMillan, chief of the MAAC Foundation. When his company, Task Force Tips, was turned away by other towns, Valparaiso welcomed him and helped make growth possible through early partnerships and real estate solutions.
"We were one of the first to support the VEDC when it launched in 1993," McMillan said. "It felt like a natural fit. The city's always been welcoming to business."
While some economic development projects have sparked debate, McMillan believes balance is key.
"You need homes, jobs, parks and schools," McMillan said. "People want to live and work in a place that feels whole. That's what the VEDC helps build."
Today, the VEDC continues to attract business leaders, entrepreneurs and community builders. As new projects take shape, the city's commitment to thoughtful growth remains clear. In Valparaiso, business development isn't just about dollars and square footage; it's about investing in people, place and possibility.
To learn more about the Valparaiso Economic Development Corporation, please visit valpoedc.com.
