Webinar Series Focuses on Building Business through LinkedIn

By: Northwest Indiana Small Business Development Center Last Updated: August 31, 2012

nwi-sbdcThe Northwest Indiana Small Business Development Center is joining social media coach Kathy Sipple to offer a four-part online group training series on utilizing LinkedIn for networking and prospecting from 2 to 3 p.m. Tuesdays Sept. 11 through Oct. 2.

The cost of the Webinar series is $149 and pre-registration and pre-payment are required. To register, visit http://ow.ly/dlJnm.

Participants are asked to create a basic LinkedIn account before the first session, which will focus on building an optimized account, updating key profile areas, maintaining optimal account settings and attracting new clients.

Session Two hones in on adding new target contacts, leveraging networks to find target customers and developing an appointment setting system. Session Three takes a look at prospecting through connections, asking for business online, leveraging the power of groups and converting connections to sales. Session Four finishes up with a spotlight on becoming an expert in the answers section, maximizing daily activity and how to spend less than 30 minutes a day online.

Participants will practice the topic each week and be supported by Sipple through email availability to answer questions. They also will receive a custom profile optimization review.

Serving seven counties in the region, the NWI SBDC offers no-cost assistance for entrepreneurs starting or expanding their businesses.

Through one-on-one consulting, the NWI SBDC helps guide small businesses toward their goals by offering referrals, workshops, training opportunities and other essential business tools. It is funded in part through a cooperative agreement with the Small Business Administration, the State of Indiana and other local partners.

For more information, visit http://www.nwisbdc.org/.