When selling a home, there are countless elements that must work together in harmony in order to get the best price and to have a house sell quickly and smoothly. With so much to do, the process can become overwhelming. Luckily, there are ways to make the real estate process run without a hitch!
Boulder Bay Realty Group: Why Stage Your Home? One way to do this is through a process known as staging, or making a home’s appearance more appealing to potential buyers. On the surface, cleaning a home may seem like an obvious practice, but staging goes beyond tidying up. This common real estate technique involves creating an inviting and eye-catching space. Whether this is done through decorating, such as hanging art, installing new lighting, painting, or placing accessories throughout the space, or also by renovating, staging makes for a pleasing environment that helps potential buyers visualize the home as their own.
According to the National Association of Realtors (NAR), the rooms most commonly staged in a home are living rooms, kitchens, master bedrooms, and dining rooms, while the rooms least likely to be staged are guest bedrooms. These common areas are the first rooms that potential buyers will see, and they set the tone for the rest of the home. Buyers respond positively when the rooms are clean, decluttered, and well-staged.
Take a look at these two photographs. One is a living room before it has been staged by a real estate agent, while the other is the same room after staging.
The difference between the presentation of the two rooms is incredible. In the “Before” photograph on the left, the space is cluttered and filled with a lot of furniture, creating a crowded feeling. The paint is a little dark and the room contains some of the seller’s personal items. While the room’s decor and layout are not horrible, it is hard to see past certain elements, meaning buyers may not be able to visualize the home beyond what they see.
The “After” photograph shows a room that is bright, open, and decluttered. The furniture is minimal, but it still utilizes the space in an effective way. The paint is a lighter color which opens the room. Finally, the decorations are simple but elegant, and don’t include personal objects like the “Before” room. This layout and decor is welcoming and provides buyers the space to visualize how they would add their own personal touch.
While it is easy to say that staging is important, there is data to support what real estate agents have been saying for years: staging has a real and positive effect on potential buyers.
According to the NAR, “Seventy-seven percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home, while staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent).”
Staging has also been shown to sell homes faster and for a better price. According to the NAR, “62 percent of sellers’ agents say that staging a home will decrease the amount of time it spends on the market.”
The more appealing a home is to buyers, the higher the demand is for the house, meaning that the home stays on the market for less time. When a house is on the market for less time, it is more likely the sellers will be able to get a better price. The longer sellers keep homes on the market, the more likely they will have to lower the asking price in order to attract potential buyers. When sellers are proactive and do all they can to make their homes appealing, they are more likely to sell the house for what they are asking or, in some cases, for even more.
In a survey assessing the effectiveness of staging, the NAR found that, “29 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes. 21 percent of respondents stated that staging a home increased the dollar value of the home between 6 and 10 percent.”
Staging has a definite impact on a home, from both a seller’s and buyer’s standpoint. It helps everyone involved in the process navigate the real estate market with ease and benefits both parties in the long run.
For more information about staging and why it matters, please visit www.nar.realtor. Talk to your local real estate agent from Boulder Bay Realty Group about the different techniques to use when trying to sell your home. Please visit www.FreeHomeLookUp.com.