As you’re reading these words, your brain is putting every individual letter together to make a word, but did you notice the font that it is typed in? How about the size or if it is italicized or bolded—maybe if it's in sans serif or serif? Font plays a huge role specifically in the formal and business side of the world.
There are several elements you can use to evoke specific emotions within your designs. Whether that is using colors, shapes, or the layout to create a wide spectrum of feelings in your audience. One design element that you may overlook can actually have a huge impact on the work you are creating as well as the way your audience responds to it—and that is, fonts.
A font is a powerful tool. The fonts you include in your designs can dramatically change how that design is seen by your audience and the emotions the design inspires.
Choosing the wrong font can completely change the look and feel of your design and the way your audience reacts to it. It will also have a detrimental effect on your design. Understanding font psychology is so important because it helps you stay clear from choosing those not-so-great fonts. That is why AMA Design & Print offers to do it for you.
Whether you are making flyers for a concert in the park, invitations for a wedding, thank you cards for your graduation, or even a new logo for your business, AMA Design & Print can you help you through the tedious journey of finding the font that captures your aesthetic perfectly.
Fonts are subjective; one could be beautiful to one person and ugly to another.
The candle you just bought from the store has fonts on it, so does that billboard you drove past, as well as the car you drove to get there. Fonts are so powerful that we can recognize a brand just by the font.
Every so often fonts will become a little more popular than others and that could be because a successful bloom of a business with a set font became popular and then others followed. Then there are certain fonts that are a joke to the typography world, like Comic Sans. Some even let a font rule their home and decorate their houses with Rae Dunn designs.
To really understand the history of typography and font psychology, would take you weeks of practice and memorization You can easily save time at AMA Design & Print.
For all inquiries contact AMA Design & Print for all your typography needs, visit them at their website, printama.com.
