On Thursday afternoon, Bucher Tech treated its loyal customers to a pre-release viewing of Justice League at the Valparaiso Cinemark. The tech company shows their appreciation for their customers in this fashion every six months.
Ryan Turner, a sales representative with Bucher Tech, said it is important to show how much they value their customers.
“Today is simply to say thank you to the customers who have committed to us,” said Turner. “Without customers we don’t have anything else. They pay for our salaries and they are the reason we are here. We are very relationship based in how we sell and how we approach in the first place.”
Bucher Tech and the Valparaiso Cinema team up twice a year for a winter and summer movie premier. The company keeps it local and regional so it is convenient for their clients to attend. The customers are able to see a movie and get refreshments at the theater.
Steve Schroers, a customer of Bucher Tech, attended the afternoon premier and believes that customer appreciation shows the value between business and clientele.
“It shows that vendors really care about their customers and it just proves that they are really involved with forming the relationship with the company and their customers,” said Schroers.
Turner said they pick a movie that attracts all ages to make customer appreciation a family-friendly event.
“We picked Justice League because it fits the category that people can bring a child or spouse,” said Turner. “It’s not a monotone movie that people wouldn’t enjoy. It’s popular enough that it has its own draw and it fits most of the family. It’s PG-13 so it’s inclusive.”
As stated on Bucher Tech’s website, their company policy is the Golden Rule. They believe in treating their customers as they wish to be treated, and wish to give their clients the best possible service. Bucher Tech is a firm believer in showing customer appreciation and giving thanks to those who make their company possible.
