Disney Institute – The Before and After

By: Flanagins Bulk Mail Service Last Updated: July 20, 2010

This post is about how the Disney Institute influenced a small business in Indiana. before

One interesting exercises at the Disney Institute workshop was to choose one particular vision for your company and how you plan to implement that vision. I chose to remodel our reception area to better serve our customers and give it a more inviting atmosphere.

It was hard to accomplish once I returned, because of limited finances and a relatively small space. Two years after the workshop, and in the midst of the failing economy, I found myself doing a major remodel. Was the timing bad or was it perfect?

I started with three non-negotiable improvements; a convenience counter for drop off and pickup, a separator wall to protect the privacy of the customers’ mail, and create a better atmosphere. Once that was accomplished, it was time to take it to the next level.

This is when the fun begins, take an idea and make it just a little bit better. The Disney term for this is “plus it up”.

In my next post, you will find out how we did that and how we ended up with an unexpected “Hidden Mickey”. after

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