Money down. Cash back. Some-percent A-P-R, qualified customers -- these are all terms you've surely heard or read hundreds (if not thousands) of times in television commercials, newspaper or online ads, and on billboards. There is a lot of noise when it comes to buying a car, and as a customer, the decision-making process can become cluttered and confusing.
Trust and accountability are arguably the two most important factors when it comes to getting a new vehicle. When you're buying a car, you're not buying from the manufacturer or the wholesaler -- you're buying from a person and a dealer. Locally owned, locally managed.
We talked with a few of our auto partners about what gets their gears moving in the auto world. We want to bring you the story behind the businesses and dealerships who are hooking you up with your next ride or fix you up with a service special. Meet Kim from Sauers Auto, Matt from La Porte Chrysler Dodge Jeep RAM SRT, Earl from Southlake Auto, Ricky from Harbor Buick GMC and Eric from Berman's Infiniti of Merrillville, and find out more about some of NWI's best in Autos before you go out and buy!
Kim Sauers, Sauers Auto | Click here to read more
Here is someone that many have heard of for this week’s La Porte County Life in the Spotlight. The last name can be found with the words “Sponsored By” or “Donated By” in front of it, and on large signs in front of well-known car dealerships in La Porte County. Want to guess who it is? If you guessed Kim Sauers, then you are quite right.
Matt Magnuson, La Porte Chrysler Dodge Jeep RAM SRT | Click here to read more
What's the first thing you think of when buying a car? Is it the car itself, or all the haggling you think you have to do to get one? If you fall into the latter category, the team at La Porte Chrysler Dodge Jeep RAM is out to change the way you think when it comes to car sales. "Our sales experience is not the typical one," Sales Manager Matthew Magnuson said. "It's not the sales guy running back-and-forth to me with a 'how about this deal?' We try to price all of our cars on our website with the price that we're selling them for. Eliminating all the games."
Earl Nymeyer, Southlake Kia | Click here to read more
There is a “Twilight Zone” episode where a used car salesman buys a cursed car. The curse forces the salesman to tell the truth. Well, for Earl Nymeyer of Southlake Nissan & Southlake Kia, telling the truth is not a curse at all. Being honest and upfront with people is his way of doing business. Honesty and integrity have been a part of Earl’s car selling philosophy for the past 35 years.
Ricky Bradley, Harbor Buick GMC | Click here to read more
Every couple of weeks, we'll be introducing you to one of the team members at Harbor Buick GMC! This week, we talk with Ricky Bradley, Sales Professional at Harbor about his favorite cars, his hobbies and what his life is like in Northwest Indiana.