Finding a specific design style for your brand, invitation, social media post, or advertisement can feel like an impossible task. In 2021, it seemed there was a bigger variety of design techniques than ever before.
The revival of so many decades of designs, along with new styles and skills, can leave anyone feeling overwhelmed. It can be difficult deciding what visual direction best suits your project. Luckily, AMA Design & Print can provide plenty of assistance every step of the way.
As the world learned to readjust to COVID-19 conditions, the design world also seemed to constantly readjust its focus. There was an overall heavy emphasis on nostalgia, natural and organic products, bold typography, and 3D rendering, but the trends seemed to go in and out of style faster than many people could keep up with.
To combat some of the negativity associated with a large portion of 2021, many looked to nostalgia to bring a sense of peace or happiness back into their lives. This caused a huge revival of design styles created in the '90s. Bright, vibrant colors and abstract shapes and patterns were a common theme among many designs. These designs were especially prevalent in the online advertising and marketing realm.
There was also some influence from the '70s and '80s. Psychedelic designs brought a new approach to nostalgia and were used in advertisements for concerts and other entertainment events.
Another major trend in design was a natural watercolor look. This was especially prevalent in product packaging on skincare, organic ingredients, and sustainable items. One goal of many brands was to create a more environmentally friendly feel, and the organic-looking products aimed to reflect that vision.
Color schemes of the '90s tended to lean in one direction or the other. There was a surge of bright, funky colors to match the mood of the era's influence. On the other hand, there was also a surge in the usage of more natural, toned-down looks. Light browns and greens were especially utilized on social media during the summer of 2021.
Bold typography was arguably the biggest design trend of 2021 and will likely continue into 2022. Large, flashy fonts were often mixed with sophisticated serif fonts, establishing a chaotic balance among both elements. This use of typography was prevalent in every form of design, and was often seen printed on billboards, posters, banners, and books.
In 2022, it seems the design world may shy away from bold, bright marketing. A heavy focus on typography will likely still dominate designs, but with a more minimalistic feel. The use of serifs and sans serifs in contrasting styles will still be a common design feature.
Color use will continue to shift as the seasons change, however the use of natural, muted colors will still be the base of many designs, especially in the cosmetic and dining world. Bold colors will continue to be used in marketing, but they may take on a more jewel-toned form. In the same way that design will become more minimalistic, color will become more simple and less bold. The Pantone color of the year, Very Peri, is a purple vibrant enough to demand attention, but muted enough to let other design elements shine through.
With so many different styles and trends making an appearance in 2022, it can be difficult to establish a specific, cohesive style for your project. AMA Design & Print is here to help. Their design experts can help you narrow down the chaos of the design world to perfectly cater to your needs.
For more information on AMA Design & Print, visit http://printama.com/index.html.
