Teaming up with V-Line, Indiana Beverage and Valparaiso Community Festivals and Events, Miller Lite will provide its signature Miller Lite Free Rides service during the 35th Annual Valparaiso Popcorn Festival. Free service will be available on all V-Line routes from approximately 6:15 a.m. until the end of normal service at midnight. Visitors planning to make Miller Time a part of their festival experience can take advantage of the easy and convenient service for a safe ride home.
“We want our consumers to enjoy Miller Time responsibly, and we hope Miller Lite Free Rides help keep the Popcorn Festival safe and memorable for all the right reasons,” said Diane Wagner, responsibility commerce manager for MillerCoors.
“This is the fourth year that Miller Lite Free Rides have been available during the Valparaiso Popcorn Festival and it has been a great offering for our festival attendees,” said Tina St. Aubin, executive director for Valparaiso Community Festivals. “The program allows our community to enjoy the festival and also get home safely.”
“Free Rides are a great opportunity for festival goers to try out the V-Line, enjoy the festival and plan for a safe ride home,” said Tyler Kent, transit manager for the City of Valparaiso.
For detailed route and schedule information, call 1-800-FREE-RIDES (1-800-373-3743), visit MillerLiteFreeRides.com or text “FREERIDES” to 90464.