Serene blues and greens enticing you to go on a beach vacation or bold neons inviting you to party destinations are some examples of color playing a role in everyday life. Colors are the first thing people notice when looking at something, and they play a huge role in evoking emotions and feelings.
Cool colors such as greens, blues and purples are typically associated with a calm and soothing feeling, and a reminder of winter, cold weather and snow. Warm colors such as reds, oranges and yellows provoke a stimulating feeling of heat, fire and passion. Colors are globally recognized to create these feelings within people. The universal language that can be understood by people across the globe is color.
Designers around the world keep this in mind when creating campaigns in order to curate a feeling using color that matches their message. The language of color is understood across geographies, cultures, and generations.
Pantone selects a color of the year each year that reflects on what is currently taking place in global culture. This color serves as an expression of mood and attitude of current events and trends across the world. The 2023 color of the year is Viva Magenta 18-750.
Pantone explained Viva Magenta vibrates with vim and vigor. It continued that the overall feeling it provokes on their website describing the color of the year.
“It is a shade rooted in nature descending from the red family and expressive of a new signal of strength,” it said. “Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
This color balances warm and cool tones and promotes a strong sense of individuality and making a statement. The color of the year is used to aid companies and consumers to better understand the power of color to create more successful design campaigns or to simply use color to showcase some personality.
Pantone began the Color of the Year program to educate people about the connection between color and culture in 1999. The color of the year is inspired by countless things within global culture and media for the year ahead. Inspiration can come from the entertainment industry, art collections, aspirational travel destinations, new lifestyles, technologies, textures, and countless more.
The Pantone Color of the Year is selected carefully by a team of color influencers that spend much of their time teaching courses regarding color and working with clients to select colors to align with brand identity. The Color of the Year selection does not happen within one meeting but throughout one continuous conversation over the year.
The color of the year is highly influential in the world of design. This encompasses marketing, film, fashion and many more industries across the globe.
The designers at AMA Design & Print can aid you in utilizing colors to support your brand or business. Please visit printama.com to learn more or get in contact with a designer.
