When you are marketing your business or organization in and around the Valparaiso area, you have several different avenues through which you can broadcast your messages. You have advertising, public relations, direct mail, e-mail marketing, and a multitude of other marketing techniques, and each can serve their place within your overall plan depending on your business and what your goals are. ValpoLife.com adds a new dimension to those options where you can maximize your marketing dollar through low production costs and efforts on the part of you and your business, high targeting value in the Valparaiso community, consistent promotion on a daily or weekly basis in front of a fast growing and active online community, and an association with a media entity telling only the positive stories about Valpo’s best people, organizations, and businesses.
One of the best and most cost-effective avenues to market a business on ValpoLife is using the Featured Profile in our business listings. The Featured Profiles that you see at the top of the Business Listings page (scroll to the right to see more) gives local businesses a storefront and website on the ValpoLife site, visible to the whole community. You can click here to see an example of a Featured Profile.
There are several other ways you can market your company on ValpoLife.com, including:
(1) Basic Participation with the Website
If you have educational materials you wish to share with your community and you are participating in any advertising program at any level, you can email our staff your information and we will post it on the site. We have an in depth and detailed structure to the website that allows users to browse for articles that pique their interests. The best part of ValpoLife users is that they live in the community your business serves. For more information regarding this option, please contact the editor of the section to which you wish to contribute.
(2) Product Giveaways
One of the most basic methods of partnering with ValpoLife includes providing ValpoLife’s registered users the opportunity to receive discounts and giveaways to your product and services. With each weekly newsletter, we offer a variety of company’s products, services, or promotional materials gratis or at a discount to registered ValpoLife users. We offer the ability to restrict your discounts specifically to those on the ValpoLife newsletter list for an optimal partnership with the media entity showcasing the positive stories, business, and organizations in Valparaiso. There are also opportunities to contribute articles and educational materials with these discounts attached. For more information, please contact our marketing team of Chris Mahlmann or Karin Mick .
(3) Website/Newsletter Advertising
Advertising on ValpoLife is a simple and easy way to get people in your community to notice your business, and understand the product or service that you provide. When you advertise on ValpoLife, either through the featured rotator ad, the full column ad placement, or the basic column ad placement, your company’s message is displayed throughout the site within each of the sections ensuring you are reaching the audience whether they are sports fanatics, business executives, or the huge number of people involved in community activities in town.
When you advertise within Best of Valpo, our weekly newsletter highlighting the best stories from each section of our website, you can place a banner advertisement showcasing your company and your relationship to the city to a quickly growing list of Valparaiso inboxes. As an additional option, you can purchase all of the banner placements under a bulk rate and sponsor an entire newsletter, dominantly featuring your business for a special event or new product introduction. For more information, please consult our media kit or contact our advertising team at Advertising@ValpoLife.com
(4) Sponsorships
The most in-depth and closely associated relationship you and your organization can have with ValpoLife comes with a site sponsorship. As a site sponsor, in addition to all of the previously mentioned benefits, your company’s logo will essentially be anywhere ValpoLife will be. ValpoLife tries to be everywhere in Valpo, whether that be the Popcorn Fest & Popcorn Panic, the Porter County Fair, the Valparaiso Triathlon, Concerts in the Parks, High School and Junior High Sports, and dozens of other events throughout the year. In addition, site sponsors have links and logos at the top of every page, on every newsletter, every publication—you essentially have a full marketing staff dedicated to spreading your message throughout the city of Valparaiso. For more details regarding our sponsorship package, consult our media kit, or contact Chris Mahlmann directly.