Everwise Credit Union is pleased to announce that Amber Pulford has been appointed to the newly created role of Market President for South Bend + Elkhart. Pulford assumed her new position in March. In her role, Pulford will lead business development, market relations, and civic/community engagement efforts in the South Bend and Elkhart region. She will ensure that the Everwise brand is well represented and guide Everwise strategic growth priorities across the Michiana region by actively supporting the success of service, lending, and banking teams.
Pulford comes to Everwise with more than 15 years of experience in market management, business development, and strategic planning, and has spent much of her career in community banking. She spent nearly nine years at Centier Bank where she was responsible for the sales, service, and operations of a defined group of 12 branches, as she led and coached her team to achieve goals. Pulford was also accountable for the recruitment and development of Branch Managers and their staff to attain goals for consumer and small business products and services, fee revenue, cross-sales, household growth, customer satisfaction and retention, and profitability. Just prior to joining Everwise, Pulford was with Cressy Commercial Real Estate serving as the Director of Corporate Advancement.
"We're excited to welcome Amber to the Everwise team," said Jason M. Osterhage, President + CEO of Everwise. "Her extensive background in market management and business development, combined with her deep roots in community banking, make her an outstanding fit for our organization. Amber's strategic mindset and commitment to fostering strong local connections align perfectly with our goals for the Michiana region. Having her on board will further strengthen our commitment to serving our members and driving positive impact in the community.”
Pulford earned a Bachelor of Science in Organizational Leadership and Supervision from Purdue University and is an alumna of the Graduate School of Banking at the University of Wisconsin–Madison.
Everwise Credit Union is Indiana’s largest Credit Union with more than $5 billion in assets, over 50 branches throughout Indiana and southwest Michigan, and more than 300,000 members. Everwise offers traditional financial services including checking, savings, mortgages, and credit cards, as well as wealth management services. Since its founding in 1931, Everwise has focused on making a positive impact on its members and the community. For more information, visit everwisecu.com.
